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An editorial, direct-response landing page for a one-product launch

Wake & Glow - a PDRN Pink Peptide Eye Cream storefront, built as a single-product, conversion-focused page rather than a full multi-product store.

This project is currently in progress - the copy strategy below is finalized, and the page is being built out in Shopify/PageFly. Real screenshots will replace this page once it's live.

At a Glance

Business Goal: Launch a single hero product (an eye cream addressing tired eyes/dark circles) with a focused, direct-response landing page instead of a general store layout.

My Role: Landing page copywriting and structure, built for a single conversion path.

Tools Used: Shopify, PageFly.

Status: Copy fully drafted; page build in progress.

Page Structure, As Written

Rather than a generic product description, the page follows a problem-first structure to match how someone actually decides to buy a targeted skincare product:

  • Hero: names the product and its core promise immediately
  • Problem: speaks directly to tired eyes and dark circles as a lived, specific frustration
  • The Fix: introduces the PDRN peptide formula as the direct answer to that problem
  • Benefits: concrete, specific outcomes rather than vague skincare claims
  • How to Use: removes any hesitation about routine-fit before purchase
  • CTA: a single, clear next step

This structure is deliberately different from a multi-product catalog page - it's built to walk one visitor through one decision, with nothing else competing for attention.