Hey, I'm
I build Shopify stores that are ready to convert, write product listings that actually sell, and set up Klaviyo flows that turn a first purchase into a second one.
I've taken two brands from a blank page to a live storefront: a streetwear jacket line built through direct supplier sourcing, and a skincare brand built from concept - ingredients, photography, and email marketing - before a single unit existed.
I'm Maribeth P. Bañas (Chay), based in Dubai. If your store needs the build, the flows, and the product visuals handled by one person who catches the details - that's the work I do.
Each project below started with a business problem - a store with no customers yet, a listing that wasn't converting, an email flow that didn't exist. Here's how I approached each one.
Skincare brand built from concept - I designed every product packaging myself using DALL·E against a strict set of Core Product Rules, and devised the Discovery Kit as a deliberate fix for first-purchase hesitation on a brand-new brand.
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Launched a streetwear brand from zero - vetted suppliers, caught a red-flag vendor before any money moved, repriced the catalog from an inflated $580 down to a market-tested $279, and built it live on Shopify.
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Audited real, live listings across skincare, home décor, and pet apparel - rewrote and rebuilt each one, before-and-after, side by side.
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Built Welcome and Abandoned Cart flows around real buyer hesitations, plus a full seasonal campaign matched to positioning.
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Editorial, direct-response style landing page built in PageFly - from hero concept to conversion-focused layout.
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Content pillar framework and scheduled execution for a client's social media presence - planning through to posting.
See the full case study →Shopify VA support built around what actually affects sales - not a checklist of tasks.
Theme setup, collections, product structure built for both customers and owners.
Titles and descriptions rewritten to sell - clear, benefit-led, buyer-structured.
Filling the gaps that lose sales - images, descriptions, sizing, use.
Inventory, uploads, and day-to-day maintenance so nothing slips.
Welcome and Abandoned Cart flows built around real buyer hesitation.
Finding and vetting suppliers, comparing quotes, following through.
A clear process from first message to a live storefront.
We talk through your store, your goals, and where things are currently stuck - no obligation, just clarity.
I outline the scope, timeline, and deliverables so you know exactly what you're getting before we start.
Store setup, listings, or Klaviyo flows - built with regular check-ins so nothing surprises you at the end.
We test everything together, make final revisions, and I hand off a store that's ready to run.
If something in your store isn't working the way it should, let's look at it together.